Australian Tractor Sales Fell 7.0% in 2025

Annual registrations totaled 9,521 units, marking the lowest level reported in the past decade and extending the market downturn that began after the 2022 peak.

The Australian tractor market closed 2025 with another year of declining sales.

According to the Tractor and Machinery Association of Australia (TMA), total tractor registrations reached 9,521 units during the year, down 7.0% from 10,242 units reported in 2024.

The result marked the lowest annual volume recorded in the Australian market over the past decade. Compared with the historic peak reached in 2022, when registrations totaled 17,702 units, the market contracted by 46.2%.

Australian tractor market, annual unit sales
Source: TMA.

📌 Key Figures

  • 2025 Sales: 9,521 units
  • YoY Change: -7.0%
  • Peak Market Year: 2022 (17,702 units)
  • 2022–2025 Change: -46.2%
  • 2025 Global Ranking: #16 worldwide

Market Context

The Australian tractor market is dominated by major global manufacturers. According to the latest available brand-level data (2024), John Deere led the market with a 19.2% share, followed by Massey Ferguson (15.4%) and Kubota (10.7%).

New Holland, Claas, JCB and Case IH also maintained significant positions within the Australian market.

👉 Browse all 2025 GTM market reports
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