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CNH Brands Sweep 2026 Red Dot Design Awards

Case IH, New Holland, and Steyr all received recognition at the 2026 Red Dot Design Awards, highlighting CNH’s strong presence in global agricultural equipment design. German manufacturer Krone was also honored for its high-density baler technology.

CNH achieved a full set of awards at the 2026 Red Dot Design Awards, with all three of its global tractor brands receiving distinctions in the annual German design competition.

Award-winning models

  • Case IH → Recognized for the new Puma tractor series, noted for its robust styling, operator comfort, ergonomics, redesigned hood, and LED lighting package.
  • New Holland → Awarded for the T7 Standard Wheelbase tractor, featuring a comprehensive redesign combining updated styling, advanced technology, and improved functionality.
  • Steyr → The Terrus CVT range, available from 360 HP to 435 HP, won in the Product Design category, with highlights including a redesigned cab, easier access, and additional storage solutions.

In parallel, German manufacturer Krone received a 2026 Red Dot Design Award in the Product Design category for its BiG Pack HDP II large square baler.

According to the company, the machine combines a “robust and clearly defined structure with visible technical functionality.” Krone added that the baler’s smooth exterior surfaces reinforce its solid and precise construction.

The results underline the growing importance of industrial design, operator comfort, and integrated functionality as competitive factors in the global agricultural machinery industry.

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